Reliance Fresh

Recently visited Reliance fresh retail outlet in Banjara Hills here in Hyd. Steve Ballmer also visited this one during his recent visit to India. I am quite impressed. Fresh vegetables are available. seemed to be at lower price than roadside vendors. they have an adjacent fruit juice corner to create some kind of shopping experience.

It seems they are directly sourcing from farmers from nearby areas. Already many farmers are included in their supply chain.